YOUTH MARKETING
During the post-war economic boom, teens gained extreme purchasing power. Firms used this opportunity to sell many products targeted towards the younger generation as well as to tap them in order to form loyal relationships in the future.
-Marketing that targets youths from ages 6 to 18 as that's when they have the most buying power
-Teens can affect their parents' opinions and decisions
-Many advertisements and campaigns are directed to the younger generations
-Modern youth marketing often involves social media
-Belief that it's easier to retain a customer than to recruit a new one
-Teens can affect their parents' opinions and decisions
-Many advertisements and campaigns are directed to the younger generations
-Modern youth marketing often involves social media
-Belief that it's easier to retain a customer than to recruit a new one