IN-GAME MARKETING
Marketing taking place in a virtual world, in a computer or video/digital game
-Integrating advertisements into video games subtly so they seem vital to the gameplay
-Producers pay to have their name or products featured in a digital games
-International brands have the most to gain from having their image show up in a game
-Integrating advertisements into video games subtly so they seem vital to the gameplay
-Producers pay to have their name or products featured in a digital games
-International brands have the most to gain from having their image show up in a game